Highlights of Arm-based AI innovations and technologies at CES 2025
CES 2025: A Showcase of Technological Breakthroughs and New Partnerships
CES 2025, which took place recently in Las Vegas, USA, once again reaffirmed its significance as a premier platform for presenting the latest technological innovations. A plethora of cutting - edge products and new launches at this year's event are set to catalyze change and development across various industries.
Arm's Strategic Moves at CES 2025
Whether it's the remarkable progress in autonomous driving, the state - of - the - art technologies in the consumer electronics market, or the establishment of new partnerships, Arm's participation in CES 2025 underscores its unwavering determination to spearhead technological innovation in the artificial intelligence (AI) era.
A Landmark Partnership: Arm and Aston Martin Saudi Aramco F1 Team
At CES 2025, Arm made a significant announcement of a landmark multi - year partnership with the Aston Martin Saudi Aramco Formula One® Team, becoming the team's "Official AI Compute Platform Partner". Arm's computing platform is expected to play a pivotal role in promoting the development of AI and computing within the F1 domain. This collaboration will assist the Aston Martin Saudi Aramco Team in pushing the boundaries of performance both on and off the track.
This unique partnership is not only about technological advancement but also about social impact. Arm and Aston Martin Saudi Aramco are committed to accelerating equity and inclusion in science, technology, engineering, and math education (STEM) as well as in the future of motorsport. Jessica Hawkins, the head of Aston Martin Saudi Aramco F1 Academy, has been appointed as an official Arm ambassador. Her role is crucial in inspiring more opportunities for women in STEM and motorsport. Additionally, both companies will extend their support to young engineers, racers, and innovators.
During the show, Arm Chief Marketing Officer Ami Badani and Arm Senior Vice President and General Manager of Automotive Dipti Vachani joined Jessica Hawkins and Charlie Blackwall, Head of Electronics at Aston Martin Saudi Aramco F1 Team, in a discussion about the new partnership. They explored how they will collaborate to drive technology innovation and enhance equity and inclusion in the technology field and motorsport.
Innovation in Collaboration with NVIDIA
NVIDIA founder and CEO Jensen Huang, in his pre - show keynote, presented NVIDIA's latest AI technology innovations. Arm technology is a linchpin in NVIDIA’s next - generation consumer and commercial automotive solutions. The Arm CPU cores are a vital component of NVIDIA’s new personal AI supercomputer, making high - performance AI computing more accessible to developers.
New AI Capabilities for Next - Generation Cars
During the NVIDIA keynote, Huang announced that NVIDIA DRIVE AGX Thor™, a centralized computing system, will offer advanced AI capabilities for a wide array of automotive applications. This system will be available in production vehicles later this year. It is the first solution to utilize Arm Neoverse V3AE, Arm’s first Neoverse CPU enhanced for automotive applications. Many leading automakers, such as Jaguar Land Rover, Mercedes - Benz, and Volvo Cars, are already planning to use NVIDIA DRIVE AGX Thor for their next - generation software - defined vehicles (SDVs).
Furthermore, Toyota, Lotus Sports Cars, Lucid, Polestar, Rivian, Zeekr, and Zoox have also become partners of the Arm - based NVIDIA DRIVE Orin.
Desktop - based High - performance AI for Developers
NVIDIA also introduced a new personal AI supercomputer, Project DIGITS. This innovation enables every AI developer to possess a desktop - based high - performance AI system. By doing so, it will contribute to the popularization of high - performance AI computing, thus triggering a new wave of innovation and research.
CES 2025 has clearly demonstrated the power of technology innovation and the potential of strategic partnerships. As we move forward, the technologies and collaborations unveiled at this event are likely to reshape multiple industries, from automotive to consumer electronics, and drive us towards a more intelligent and inclusive future.
Project DIGITS and the Dominance of Arm in the Automotive Future
Project DIGITS is powered by the NVIDIA GB10 Grace Blackwell superchip, which is equipped with 20 state - of - the - art Arm CPU cores. Through collaborating with NVIDIA and Arm’s leading software ecosystem, this new device is set to facilitate the introduction of a new generation of highly innovative AI applications to the market.
Arm Platform: The Bedrock of the Future of Cars
As the large screen at the entrance to the West Hall of the Las Vegas Convention Center proclaims: “The Arm Platform is the Foundation for the Future of Cars.” An astonishing 94% of the world’s automakers are incorporating Arm architecture - based technologies into their latest models.
This was vividly demonstrated in the CES 2025 Hall with the display of several new models featuring Arm architecture - based technologies. Among them was the Honda 0 SUV prototype unveiled by Honda.
Renesas and Honda's Collaborative Endeavor
Renesas and Honda jointly announced during the show that Honda’s new SUV model will operate on Arm architecture - based technology. Moreover, the two parties have inked an agreement to jointly develop high - performance system - on - chips (SoCs) for the next generation of software - defined vehicles (SDVs). The chip will be driven by Renesas’ new fifth - generation R - Car SoC. This SoC utilizes the Arm Cortex - A720AE CPU as an application processor and the Arm Cortex - R52 dual lockstep CPU cores for real - time processing.
Panel Discussion: Revolutionizing the Future Driving Experience
Experts from Honda, BMW, Nuro, and Rivian took part in the panel discussion titled “Revolutionizing the future driving experience by unleashing the power of AI”. During the discussion, Dipti Vachani elucidated how AI is revolutionizing the automotive industry through three key trends: electrification, autonomous driving, and driver experience.
From the presentations of representatives from these leading automotive industries, it became evident that Arm acknowledges that scalable, consistent, and energy - efficient computing platforms are indispensable for enabling the next generation of AI - empowered SDVs.
These developments at CES 2025 not only highlight the technological prowess of Arm in the automotive sector but also point towards a future where AI - driven, software - defined vehicles will reshape the way we commute and interact with automobiles.
Arm's Influence in Automotive and Consumer Technology at CES 2025
Dipti Vachani also participated in Six Five On The Road at CES 2025. During this event, discussions centered around how Arm is spearheading innovation in the automotive industry, the most prominent technology trends in 2025, and Arm's pivotal role within the entire automotive ecosystem.
Arm Technology in Automotive Applications at CES 2025
Simultaneously, Arm technology is expediting the software development for leading automotive applications presented at CES 2025. Mapbox, a preeminent platform for location - based service experiences, unveiled its new virtual platform, the Virtual Head Unit (VHU). This platform was developed in collaboration with Arm and Corellium.
The VHU is a virtual prototype of in - vehicle hardware built on the Arm architecture. It can be utilized prior to seamless integration with Mapbox’s navigation stack. Thanks to the new VHU, Original Equipment Manufacturers (OEMs) can create maps on - demand, conduct tests, and render results more rapidly before service deployment.
In another corner of the automotive domain, Amazon Web Services (AWS) demonstrated how optimizations by Arm enabled the development of a chatbot prototype application for the next generation of software - defined vehicles (SDVs).
Innovative Consumer Technology Solutions at CES 2025
Similar to previous CES events, the technology showcase in Las Vegas presented a plethora of the latest consumer technology innovations. On the exhibition floor, an overwhelming array of new products such as the latest AI - powered TVs, smart displays, and more were on display, with many of them relying on Arm technology.
Eclipsa Audio: A Milestone in TV Audio Technology
One of the notable highlights in the TV market was Eclipsa Audio. This open - source technology, jointly developed by Google, Samsung, Arm, and the Alliance for Open Media, offers a three - dimensional auditory experience, revolutionizing the way we perceive audio. By leveraging the Immersive Audio Model and Formats (IAMF), Eclipsa Audio disseminates audio in both vertical and horizontal dimensions, closely mimicking the natural environment to create an immersive soundscape effect.
Arm played a crucial part in this technology. Through optimizing the Opus codec and IAMF library, Arm achieved performance enhancements on its CPUs. These technical improvements ensure that Eclipsa Audio can deliver outstanding performance across a wide spectrum of consumer electronics products, ranging from high - end cinema systems to entry - level mobile devices and TVs.
XR Products Based on Arm Architecture
Furthermore, two new XR products based on the Arm architecture at the show garnered significant attention. ThinkAR presented its AiLens product line, a lightweight augmented reality (AR) smartglass that provides an intuitive user experience coupled with robust edge - side AI capabilities. The device is powered by the highly efficient Apollo4 SoC from Ambiq, which is based on Arm technology.
In collaboration with SoftBank Group, the AiLens showcase encompasses a diverse range of applications and use cases, including healthcare, workplace productivity and training, retail, navigation and travel, education and skills development, as well as entertainment.
In addition, XREAL showcased its latest XREAL One series of AR smartglasses. These AR wearables are built on Arm Cortex - A CPU technology. Despite their lightweight design, they possess excellent display capabilities. Users can generate three - dimensional objects simply by communicating with the device.
CES 2025 once again served as a platform to showcase Arm's far - reaching influence across different technological sectors, from automotive advancements to innovative consumer products. As technology continues to evolve, Arm's contributions are likely to play an increasingly important role in shaping the future of these industries.
The Multifaceted Impact of Arm Technology at CES 2025
The technical marvels at CES 2025 extend far and wide. MediaTek put the spotlight on the capabilities of its Arm - based Kompanio 838 in Chromebook devices, especially in the realms of gaming and education. When it comes to gaming, all Android games are capable of running seamlessly on Chromebook devices equipped with the MediaTek Kompanio 838 processor. This offers gamers a smooth - sailing and highly responsive gaming encounter. Meanwhile, the AI - enhanced camera features enable high - quality image capture and "text - to - image" translation, catering to the application requirements of students in the education sector.
ASUS's Educational Chromebook Powered by Arm
As a vanguard in the industry, ASUS presented the Chromebook CZ12, which was conceptualized as a "rugged, student - centric learning companion". Equipped with the Arm - based MediaTek 520 processor, the Chromebook CZ12 is crafted to offer students a rich educational experience, courtesy of its user - friendly and durable design.
Advanced AI Capabilities at the Edge and Endpoint Devices
At CES 2025, Alif Semiconductor made an announcement about integrating the Arm Ethos - U85 NPU into its second - generation Ensemble microcontrollers (MCUs). Engineered to support generative AI workloads, the new Ensemble MCUs and fusion processors endow edge and endpoint devices with advanced AI capabilities. This is of particular significance for edge AI applications centered around vision, voice, text, and sensor fusion. These applications can provide an instantaneous, accurate, and gratifying user experience, all without relying on cloud services.
Arm’s standardized Ethos NPU IP has gained popularity due to its superior performance, high efficiency, and extensive ecosystem support.
Sustainable AI: The Road Ahead
On the final day of the show, Ami Badani joined forces with experts from Meta and NVIDIA for an in - depth panel discussion titled “The Key to Enabling Sustainable AI Innovation.” The panelists concurred that the next phase of AI computing will demand unprecedented computing power. Arm, Meta, and NVIDIA are dedicated to delivering energy - efficient AI technology and software, spanning from the cloud to the edge. The discussions also delved into how AI will offer diverse models for different performance levels and use cases, as well as how AI resources can be more efficiently distributed to achieve a sustainable AI future.
Arm Technology: Omnipresent at CES 2025
Arm technology has permeated every corner of the world's connected population. At this year's CES, Arm's global partner ecosystem flaunted AI innovations across a broad spectrum of fields. Beyond the remarkable announcements, Arm's participation at CES 2025 also laid a firm groundwork for the coming year, continuously proving that the Arm computing platform lies at the heart of all AI experiences.
CES 2025 has once again underscored Arm's pivotal role in driving technological advancements across multiple industries, from enhancing user experiences in gaming and education to enabling advanced AI capabilities at the edge and promoting sustainable AI development. As we look ahead, Arm's influence is set to shape the technological landscape in the years to come.
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